Beverage Advisers
Building Captivating Brands
Simplifying the Complex
Delivering Strategic Growth
We are a collective of Alc Bev experts and entrepreneurs helping beverage founders launch and succeed in the US market
Through hands-on advising and consulting services, and a growing community of beverage brand founders and experts, our goal is to help you learn from the mistakes we’ve made and gain the knowledge we've accumulated over the collective 100 years of our experience.
FULL ROUTE-TO-MARKET
Legal x Compliance
Brand Identity x Experience
Marketing Strategy
Production x Packaging
Import x Distribution
Financial x Sales Planning
Influencers x PR
Getting from idea to here takes a lot of planning and expertise.
Avoid the common pitfalls by having a team by your side.
New x Emerging Alc Bev Brands
New to the market and not sure the best way to grow your brand? IBAxC can help you pick the best markets, determine the best channels, and create a sales and marketing plan to get sips to lips and bottles off shelves.
International Wine x Spirits
Interested in coming to the US market but want to make sure you’re prepared for the nuanced laws across all states? Not sure which markets you should tackle first or need help with importing and compliance? We can help you prepare for US entry ahead of time.
RTDs x Canned Cocktails
Ready to drink beverages (RTDs), Ready to serve bottles, or canned cocktails have exploded in recent years and willl continue to grow quickly over the next several years. If you’re ready to cash in, get a team who can help you go from idea to can in hand.
A customized roadmap for your unique journey
Your Account Manager will work with our internal team and our carefully selected partners to create a customized roadmap that meets you where you are and takes you where you want to go.
Whether you have a fresh idea and aren’t sure where to start, just need marketing strategy or repositioning help, or you have a popular international product that needs help breaking into the US market; we create the right program for you, leveraging our experts, resources, and years of experience.
The Team
Faye Postma
Marketing Strategy
Faye Postma is an entrepreneur, advisor, mentor, and experienced CMO working with tech, beauty, and F&B, including multiple wine and spirits brands. She is passionate about helping founders bring their ideas to life and guiding emerging brands to reach new levels of success.
From creating marketing strategies for Fortune 500 companies like Lenovo and Western Union, to guiding entrepreneurs to launch, Faye has worked with brands of all sizes. She specializes in brand positioning and lean marketing strategy using her signature “scrappy” approach.
Andrew Rozas
Brand Identity x PR
Andrew Rozas is hands-on marketer with experience across the brand, agency and production sides of the industry. With knowledge of each facet of the marketing ecosystem, he aims to help brands maximize marketing impact for every dollar spent.
In addition to working with brands, ranging from NFL to Ralph Lauren, his main expertise lies in the spirits industry, having lead PR and Social Media at Absolut Vodka's global offices in Sweden, and later joining the Madre Mezcal team as Marketing Director during a period of rapid expansion.
Nate Whitehouse
Full Route-to-Market
Nathan Whitehouse is a serial entrepreneur in the spirits brand, B2B services, and technology space as part of the company Drifter Spirits. He has spent ten years developing brands and has extensive connections within the spirits industry.
Prior to founding Drifter Spirits in 2013, he worked as an attorney for Goldman Sachs, and prior to law school he was a data scientist for the Human Genome project. He has a J.D. from the George Washington University and a B.S. in Biochemistry from the University of Texas at Austin.
Jeff Diego
Stephen Myers
Production x Operations
Full Route-to-Market
Jeff Diego is the CEO & Co-founder of Drayhorse, an alcohol beverage canning, bottling and formulation company in Philadelphia, PA. He is an avid entrepreneur with a passion for beverage product development, creation and launched multiple brands in the alcohol beverage space like Svol Aquavit & Drifter Cocktail Co.
He holds a degree in Applied Physics majoring in robotics as well as Masters in Business Administration and splits his time between Philadelphia, PA and New York, NY.
Stephen Myers is one of the founders of Ilegal Mezcal and had key roles in the success of Mr. Black Coffee Liqueur, among other great exits, and now provides consulting services for brands on route-to-market in the United States as well as across the world
Ready to learn more?
Email us to schedule a discovery call.
contact us
inquiries@helmsmanimports.com
